Cookie-less tracking: device fingerprinting vs device identification technology
According to the Office of Fair Trading, UK revenue from behavioural advertising is worth between £64m and £95m. With mobile based browsing enjoying a triple digit increase in the last three years, the...
View ArticleTechnology is changing the world – but are marketers ready?
Wearables are undoubtedly the biggest trend of 2014. But what does this mean for marketers looking to benefit from the opportunities that new device technology bring? Wearable devices took centre stage...
View ArticleApple of the advertiser’s eye?
Google’s Android platform is the most-used smartphone operating system with a leading market share of 51% in the US, and just over 36% in the UK, compared with iOS’ 28%. However advertisers are willing...
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